Effective Date: 10/28/2026
Midlife Maven is operated by [The Midlife Maven LLC. This Privacy Policy explains what information we collect when you visit www.themidlife-maven.com to join our email or text message lists, make a purchase, or otherwise interact with us, and how we use, share, and protect that information.
By using our website or signing up for our communications, you agree to the practices described in this policy.
Information We Collect
Information you give us. When you sign up for our emails or texts, make a purchase, fill out a form, or contact us, we may collect:
- Your name
- Your email address
- Your mobile phone number
- Your billing and shipping address
- Order and purchase details
- Any other information you choose to share with us, such as survey answers or messages
Information collected automatically. When you visit our website, we and our service providers may automatically collect certain information about your device and activity, including your IP address, browser type, pages viewed, links clicked, the time and date of your visit, and the website that referred you. We collect this through cookies, pixels, and similar technologies.
Payment information. Payments are processed securely by our third-party payment processor. We do not store your full credit card number on our systems.
How We Use Your Information
We use the information we collect to:
- Process and fulfill your orders and send order updates
- Send you emails and, if you opt in, text messages about our products, programs, offers, and updates
- Respond to your questions and provide customer support
- Personalize your experience on our website and in our messages
- Understand how visitors use our website so we can improve it
- Prevent fraud and keep our website secure
- Comply with legal obligations
Cookies and Tracking Technologies
We use cookies, pixels, and similar tools to remember your preferences, understand how our website is used, and show you relevant content. Some of these tools are provided by our service partners, such as our website platform, our email and SMS provider (Klaviyo), and analytics providers.
You can set your browser to refuse cookies or alert you when cookies are being sent. If you disable cookies, some parts of our website may not work properly.
How We Share Your Information
We do not sell your personal information. We share information only with trusted service providers who help us run our business, such as our website host, payment processor, shipping partners, and email and SMS platform. These providers may use your information only to perform services on our behalf.
We may also disclose information if required by law, to protect our rights or the safety of others, or in connection with a merger, sale, or transfer of our business.
Text messaging data is never shared. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All of the sharing described above excludes text messaging originator opt-in data and consent. This information will not be shared with any third parties, except service providers who help us deliver our text messages, such as our SMS platform and wireless carriers.
Text Message (SMS) Program
If you opt in to receive text messages from Midlife Maven, we will send recurring automated marketing and informational messages to the mobile number you provide. These may include new programs and products, special offers, reminders, order updates, and other news from Midlife Maven. Messages are sent from [SMS Number / Short Code] through our SMS platform, Klaviyo.
How we collect consent. We collect your mobile number and your consent to receive texts through sign-up forms on our website, at checkout, or when you text a keyword to our number. Consent to receive marketing texts is never a condition of purchase.
How we use your mobile number. We use your phone number and SMS consent only to send you the text messages you signed up for, to manage your subscription preferences, and to keep records of your consent as required by law.
We do not share your SMS data. We will not share, sell, rent, or transfer your mobile phone number, SMS opt-in data, or consent status with any third parties or affiliates for their own marketing or promotional purposes. Your SMS information is shared only with service providers who help us deliver our text messages, such as Klaviyo and wireless carriers.
Message frequency and costs. Message frequency varies. Message and data rates may apply depending on your mobile plan.
How to opt out or get help. You can cancel at any time by replying STOP to any message. You will receive one final message confirming that you have been unsubscribed. For help, reply HELP or email us at [Contact Email]. Carriers are not liable for delayed or undelivered messages.
Your Choices and Rights
- Emails: Click “unsubscribe” at the bottom of any email to stop receiving marketing emails.
- Texts: Reply STOP to any text message to stop receiving texts.
- Access, correction, or deletion: You may ask us to access, correct, or delete the personal information we hold about you by emailing [Contact Email]. Depending on where you live, you may have additional rights under state or international privacy laws, and we will honor those requests as required by law.
How We Protect Your Information
We use reasonable administrative, technical, and physical safeguards to protect your information. No method of transmission over the internet or electronic storage is completely secure, so we cannot guarantee absolute security.
Data Retention
We keep your information for as long as needed to provide our services, maintain records of your consent, and meet our legal, tax, and accounting obligations.
Children’s Privacy
Our website and communications are intended for adults. We do not knowingly collect personal information from anyone under 18. If you believe a minor has provided us with information, please contact us, and we will delete it.
Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will post the updated version on this page and change the effective date above.
Contact Us
If you have questions about this Privacy Policy or how we handle your information, please contact us:
The Midlife Maven LLC
www.themidlife-maven.com
Alicia@themidlife-maven.com
10/29/2026
